Digital media experts have for some time extolled the value of traditional SEO work.
The message time and time again was to use key words in your copy, take advantage of the metadata fields and get inbound links from other reputable websites.
After that, all you’d need to do was sit back and wait for your site to storm to the top of the Google charts.
But now, thanks to revisions to the complex Google algorithms at work behind the scenes, everything has changed.
Become a Digital Success Story..
Traditional SEO as we know it (or knew it) it is no longer king; we’ve entered the age of social media integration.
To be a digital success story, you need the likes, retweets, shares and endorsements that will keep people coming back to your website on a regular basis.
The good news for businesses is that dishonesty can no longer win the day.
You can’t simply wing it by pumping a few quid into a disreputable organisation that provides inbound links; you have to be doing genuinely great stuff to prosper.
The bad news is that this can take a lot of work…
You might not believe it, but being a social media manager and integrating all the necessary platforms to full effect is a full-time job.
So, how does it work?
The starting point is creating great content that carries your message.
It’s got to be compelling and interesting – you’ve got to post items that others will share.
Once people share your posts – whether it’s on Twitter, Facebook, Linkedin or Google+ – you’ll start to get noticed.
Your positive reputation is increased, leading to more visits to the site, which in turn results in better authority in search engines.
This leads to more new visitors to your site, who will then be more likely to follow your social media accounts and share your content.
The sooner you start to take advantage of this virtuous cycle, the sooner your brand will benefit.
Have a look at our social media focused website, and find out how Whirlwind can help you do it.