Our clients know that Marketing Strategy for Social Media can be up and down at the best of times. With the myriad of platforms to choose from these days, and the growing popularity of each, its easy to see why it might be difficult to choose the right mix for your business.
There is no one-size fits all solution when considering your marketing strategy for social media, but we have listed below the most important channels for all businesses to be on and active, in order of importance!
Twitter – the no.1 site that covers b2b and b2c interaction and should be at the top of your marketing strategy for social media list. Some clients use this as a shop window to converse with potential clients or field new enquiries. There are also some excellent listening tools to track twitter for people searching for your product or service.
Facebook – another huger player in marketing strategy for social media, this cannot be ignored, even if you think it is just for personal use. The SEO alone makes it worth having a presence here. Its also a great platform for groups and targeting a special type of customer on a personal level.
Google Plus – again this is owned by Google, the search engine, so not having a presence on here would be like opening a shop in the non-busy part of town: in other words not a great business decision! You are far more likely to appear in search (SEO) with an active Google+ presence as part of your Marketing Strategy for social media.
LinkedIn – more for b2b companies, this needs to be in your marketing strategy for social media because its where all the decision makers hang out. And we all know if you want to succeed in business, you need to get to the decision maker!
So we hope you found these marketing strategy for social media tips helpful, and hopefully you don’t feel like you are on a rollercoaster when you are scanning the social frontier for new opportunities to grow your business.
If you would like to discuss your marketing strategy for social media with our team, just give us a call on 0845 098 3019 or email firstname.lastname@example.org , or check out our packages http://whirlwind.co/social-media-management/